Sponsor the London Royals
The London Royals are the UK's biggest LGBTQ+ hockey club. We're looking for corporate partners for the 2026/27 season who share our commitment to inclusivity, wellbeing and grassroots sport.
Who you'd be backing
The London Royals are the UK's biggest LGBTQ+ hockey club — and a club that has grown every season for the last five. Here is the shape of what you'd be putting your name to.
| 150+ members | Four men's league teams, two women's league teams, and social mixed hockey. |
|---|---|
| Founded 2005 | Started as a mixed club training on Sundays. Now the UK's biggest LGBTQ+ hockey club. |
| Still growing | Two new teams added in the 2024–25 season, and on track to add another on each side of the club. |
| Becoming a charity | We've applied for CIO status to support our infrastructure and handle that growth. |
| Most Inclusive Club | Voted Out for Sport's Most Inclusive Club in 2023. We're proud partners of Out for Sport, and members of Pink Hockey, the international body for LGBTQ+ hockey. |
We’re part of two organisations a partner should know about:
- Pink Hockey — we’re members of the international body for LGBTQ+ hockey, connecting us to clubs in Ireland, Belgium, the Netherlands and Australia.
- Out for Sport — we’re proud partners of the charitable body supporting grassroots sports clubs.
Where your name would be seen
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31
divisions of the London Hockey Leagues
Men's and women's club sides from across London and the surrounding area. Our teams play in them every Saturday of the season — and so does your logo.
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250+
players at Pride Cup 2025
Our flagship mixed 7-a-side tournament, held every June. The 2025 event — themed Hockey is for Everyone — was our biggest yet: 18 teams from at least 19 different clubs, playing in fancy dress.
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75
members marching at Pride in London
We march every year as a community group. In 2024 two Royals marched at the very front of the parade, alongside the Mayor of London.
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300+
players at the Gay Games, Valencia 2026
We tour internationally every year with Pink Hockey, at either the Gay Games or the EuroGames. Valencia drew players from London, Dublin, Amsterdam, Rotterdam, Nijmegen, Brussels and New Zealand — and these events make the press in the host country.
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2,397
Instagram followers
Instagram is where the club actually lives. Recent monthly figures: 59.6k views and 6,731 accounts reached. Sponsors at Gold and above get scheduled campaigns, not just a one-off thank-you post.
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6
national and international press features
DIVA, The Hockey Paper, England Hockey, the FIH, Sports Media LGBT+ and Belgium's Le Soir have all covered the club. Rainbow sponsors are named as core sponsor in press coverage.
What your sponsorship pays for
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01
Keeping subs and match fees down
Sponsorship goes straight into reducing what members pay to play, and can cover the cost of new shirts — easing the financial burden on players.
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02
A subsidised first year for new members
We subsidise hockey for new members in their first year, so that cost isn't what decides whether someone joins while they're still settling into the club.
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03
Pride Cup and Trans Sports Day
Our two flagship events exist because someone funds them. Trans Sports Day gives trans and nonbinary people taster sessions across a range of sports — no pressure, no experience needed — in a community that faces real barriers to entry.
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04
Equipment and league costs
Kit and league fees for players who need them and don't have the means to pay for them themselves.
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05
Outreach that brings new people in
Reaching underrepresented LGBTQ+ communities and bringing them into a supportive sporting environment — the part of the work that doesn't fund itself.
What your organisation gets
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01
Visibility across London hockey — and beyond it
Your name and logo in front of players and spectators across 31 divisions of the London Hockey Leagues, and internationally at the Gay Games, EuroGames and Pink Hockey tournaments.
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02
Your brand across our channels
With your consent, your name and logo on our website, across our social media, in our regular club newsletters, and on any relevant communication material.
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03
A reputation you can evidence
We'll help you build your standing as a socially responsible organisation, and generate positive PR opportunities around it — with a club that has been covered by DIVA, England Hockey and the FIH.
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04
Real engagement, not just a logo
Opportunities to engage with our community directly through events and content — including invitations to club social and hockey events for your team.
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05
A local partner with two decades behind it
Association with a well-established sporting club and charity with a genuine London focus — running since 2005, and growing.
Packages
| Level | Amount | What's included |
|---|---|---|
| Rainbow | £10,000+ |
|
| Gold | £5,000 |
|
| Silver | £2,500 |
|
| Bronze | £1,000 |
|
| Event | Ad hoc |
|
* Consideration will be given to the sustainability of new kit, and will be discussed with the sponsor.
Every package can be tailored. You can sponsor a single team or section, an event — our Domestic Tour, Pride Cup, International Tour or Trans Sports Day — or a player, funding a place for a lower-income member or a member with a disability. Tell us what you want to achieve and we'll build round it.
In the press
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How joining the London Royals Hockey Club changed my life
diva-magazine.com -
Leading LGBTQ+ club implore England Hockey to withdraw transgender policy
thehockeypaper.co.uk -
LGBTQ+ History Month: London Royals HC
englandhockey.co.uk -
Royals approval for London's LGBT hockey club
fih.ch -
Un premier tournoi international de hockey LGBTQ+ à Bruxelles
hockeybelgium.lesoir.be · in French -
Out For Sport funding boosts Unicorns Netball and more LGBTQ+ clubs in London
sportsmedialgbt.com
What members say
We have a strong social media and public presence and excel at recruitment. We generally foster a positive and aggro-free community both socially and on the pitch. The work on England Hockey's trans policy was both impressive and inspiring. To a certain extent, we act as a second family to members, which cannot be said for a lot of clubs.
Most teams have been just a way to play hockey, but with the Royals it feels more like a family. People always come up and say hi and you end up speaking to way more than just the folks you play with on a Saturday.
I've been a hockey player from a young age, however after many years of playing and enjoying the competitive sport I sought an environment that allowed me to be myself.
Get the full pack
Tell us a little about your organisation and we'll send you the complete 2026/27 sponsorship pack — ten pages covering the club, our reach, our events and every package in detail. We'd be glad to arrange a conversation about how a partnership could support your goals around diversity, social impact and brand engagement.
We'll only use these details to send you the pack and to talk to you about sponsorship. We keep them for 24 months. See our Privacy Notice. Prefer email? sponsorship@londonroyals.co.uk.
